Super Rib

Touchable, texturized, and flatters every shape. Super Rib is a collection of body-hugging, lightweight ribbed pieces designed to to work with what you already own.  As the Creative Lead, I worked with the team to produce marketing materials for this campaign. I designed Super Rib’s visual identity, and assets for web, email, and paid media.

2022

Creative Direction: Carly Burnett

Art Direction: Aina Kawamoto

Photography: Si Hoang

Creative Lead: Rien Bautista

DESIGN NOTES

The wordmark features a linear narrow typeface to emulate the ribbed fabric of the collection.

DESIGN NOTES

The Super Rib collection is a new product line for TKEES. When designing the assets, I made sure to combine blocks for both story-telling and shoppability.