Proenza Schouler Campaign

ART DIRECTION PHOTOGRAPHY

In the Proenza Schouler Spring/Summer 2018, designer duo Jack McCollough and Lazaro Hernandez prove they are masters of utilizing space to create dynamic designs.

SPACE is an ad campaign for Proenza Schouler Spring/Summer 2018 that highlights McCollough and Hernandez’s mastery of juxtaposition. The ad campaign’s objective is to highlight the contrast of details found within the collection through visuals that play with positive and negative space. The art direction for the campaign references fashion photographers like Irving Penn and Nu Xuan Hue who pose their models in ways that play with space.

2018

Art direction, photography, and styling: Rien Bautista

Model: Meaghan Matthews